managed a database conversion and trained staff to
follow proven methods to maintain the integrity of
the donor base. Raiser’s Edge said they never
saw a cleaner database when we implemented the conversion.”
Data integrity is key to donor stewardship
and cultivation. Lyons Consulting can evaluate your
current system for tracking gifts and constituent information
to determine if you are soliciting your donors and prospects
appropriately, generating accurate financial and analytical
reports, and segmenting your lists effectively for each
of your targeted fundraising efforts.
Segmenting your database can save
costs and increase response rates, resulting in a greater
net return. By strategically developing targeted list
segments, Lyons Consulting can help you maximize the
return on your investment. We will analyze your data
using time-tested principles such as frequency, recency
and giving level to identify which individuals have
the greatest interest in your mission.
We will also work with you to ensure
your database is set up to efficiently track, segment
and analyze your data for successful donor-centric cultivation
and stewardship activities.